Culture fit vs. culture add – what’s the difference?

Your Opinion
Published: 26.04.23

Culture fit vs. culture add

Hiring people who contribute to your culture means seeking those who align with your company’s mission and values.  Is it better to hire someone who’s a perfect match for your culture or someone who can make it better?

Key thoughts:


-Hiring for a culture fit can unintentionally encourage unconscious bias

-Culture Add: Hiring for Growth

-Celebrates diversity and talent

“Culture adds,” candidates who can not only maintain but also improve the existing company culture. This shift from evaluating “culture fit” is due to the significant potential of culture adds to benefit the company. According to a Deloitte report, businesses with inclusive talent practices can generate up to 30% higher revenue per employee.

Hiring for “culture add” may feel uncomfortable, but it’s necessary for growth and increasingly important for building great technology teams.

At Cathcart Technology we work hard to find the right people to add value to your team. Please feel free to contact us to find out how we can assist you to recruit and hire from our diverse and extensive network of IT candidates.

Principal Consultant

Dollada Puangsod